Convert Word to PDF- Retain Your Brand Value

Brand image, as most of us can confidently assert, is an invaluable commodity. Whatever may be the field, achieving a strong level of penetration and creating a viable brand identity/ brand value is arguably the biggest asset that a company/firm can possess. Logos play an unequivocally crucial role in this. Humans are very visual beings and logos and other such visual stimuli have been proven to be retained by people better than names or words. Moreover, it is also common knowledge that images possess a trait of universality that can transcend linguistic, cultural and national barriers.

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Firms all over the world seek a polished, refined look to all their official documents/manifestos. The PDF format is usually preferred to this end. It represents an almost globally accepted notion of sophistication. The company letterhead is often placed at the head of such documents to best exemplify the company's professionalism. PDF creators are usually used for this purpose.
A conundrum, so to speak, exists at large amongst a large number of varied professionals - Converting their documents from the word format to PDF without compromising on the quality of either the quality of the letterhead design or of the document, overall. It is an annoyingly common occurrence that the letterhead, which is pasted as an image onto word, loses its sheen and appears dull and blurred in the converted PDF format. Hazy, poor quality text is also a complaint usually made in the same case. Firstly, this is caused because the predominant choice of image format amongst many, are variants of the bitmap format: i.e. JPEG, GIF, BMP, TIFF etc.

These are all resolution dependent formats that are heavily pixilated. Therefore, their quality is usually a product of the resolution and builds quality of the device they are viewed from. Conversely, it is advisable to choose a vector format such as EPS, WMF or EMF for images of an official persuasion. These images are mathematically scaled and scale precisely irrespective of the printer/display device used. One can use Adobe Illustrator to create such images or considering it's likely one doesn't have access to Illustrator, the same can be done using MS PowerPoint. The methods to do the same can be found at Adobe's official website.

Furthermore, there exist multitudes of online and downloadable Word to PDF converters that claim to get the job done. However, not every one of them does and even if they do, the odds are they're not free. FreeWordtoPDF, which can be downloaded from CNET, is a reliable and trustworthy tool which offers a high quality of conversion, free of cost. Alternately, a dependable online variant is the one available at http://www.pdfonline.com, which offers quick and adept conversions without having to download firmware onto your system.